iPhone - the price revolution in the mobile phone market
When it first came out the mobile phone revolutionized the world and the way people communicate. Some young people that are under a certain age cannot even remember a world without mobile phones. They have not experienced what life was like before you were accessible 24/7 and could communicate with everyone around the globe instantly. For this generation the mobile phone is very simply a fact of life.
The development of mobile phones
If you show people from this generation the first clunky mobile phones they will tell you that these should be put into a museum. When the technology for mobile phones took off technology advances came very fast leading to the fact that we now have tiny little mobile phones that bear no resemblance to the first models on the market. What also changed is that nowadays mobile phones have a myriad of functions and are in fact much more than a simple phone.
The iPhone price war
When the iPhone was launched the competition between the different manufacturers started to get impossible competitive and it stayed that way. The first iPhone model when it was launched was far out of reach for many people simply because of its price. It was a status symbol and as that the dream of many people. Once the popularity of the iPhone was established other manufacturers wanted a piece of the cake too resulting in a real iPhone price war. This competitive behaviour of the mobile phone producers is good news for the consumers. It means that the price of iPhones and similar mobile devices dropped to a more realistic level.
So much attention for such a small device
The competitiveness has also led to the fact that consumers are now by far more demanding about the iPhone and the features that it offers. What this means is that manufacturers have to keep adding features and upgrading the existing ones. iPhone prices across the world have been impacted by that for when the demand exceeds product the iPhone price is raised again. Especially between the Apple iPhone and the Blackberry you have great competitive pressure which leads to a highly controversial situation.
It’s all about the money
There are many rumours that the iPhone price will slash in order for the phone to stay competitive, but already now many outlets offer incentives to consumers. In the middle of this year a new product launch is expected which will then of course have an effect on the price of the recently launched 3G iPhone. Consumers are quite confused at the moment because they can’t really see through the iPhone pricing situation.
What will also have an influence on iPhone prices is that retailers generally try to clear their existing stock before a new product is launched. A new product launch will therefore most likely be preceded by a lowering in the iPhone prices. This is always good news for the many consumers who are trying to get an iPhone at the best price possible.